23rd
March
2001
Customer Conversion Rate (CCR) Calculator
“CCR, also sometimes called the Sales Closing Rate or Sales Closing Ratio, is the ratio of orders to site visits. It is the measure of how well your site can make a sale to a shopper, and is considered by many to be the most important metric in your toolbox. Also notice that, logically, it is the result of all of the factors that go into building a site that ‘knows how to sell.’”