“[The] industry is calling for companies to create feature-oriented sites that can be built into other sites as seamless, integral components. As users engage these features, they’ll hopefully remain clueless that they’ve been temporarily relocated to a new site while they shop, work, or play within a familiar brand environment. The idea is to move throughout the sites in one single, continuous interaction.”

This entry was posted on Thursday, February 1st, 2001 at 12:00 am and is filed under The Web. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.