“How a design firm with big name clients stayed small: Back in 1995, Rare Medium and Kliknosis had a lot in common. Both were based in New York; both had big accounts like Time Warner and Saatchi & Saatchi, and both were more akin to a cluster of freelancers working together than a true corporate entity. Yet today, Rare Medium is a multibillion dollar company with its former partners retired on a Caribbean island, while Kliknosis still works out of a small office in a now-trendy, once-slummy New York district.”

“Effective publishing is about delivering relevant information to the widest possible audience, right? Wrong. In the era of the Web, publishing will only be effective if it conveys suggestive stories that elicit discourse and debate from the most knowledgeable and tightly focused communities of interest.”

“Why don’t more e-commerce sites work harder to solicit, manage, and use significant feedback from their customers? I’m not talking about that lame ‘feedback’ button. I’m talking about respecting your visitors as an important element in your team.”