“Getting people to remember you and your position is essential for effective marketing. To be truly memorable, your message must be simple, clear, and compelling — much more concise than even the ‘elevator pitch’ that many of us have rehearsed. It must be distilled down to a ‘meme’ — an idea so simple and eloquent that it needs no explanation. It becomes an audio logo, something so clear and simple that your positioning comes across in a single phrase or sentence.” Well… how about a picture, huh?!

This entry was posted on Wednesday, September 20th, 2000 at 12:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.