bBlog: The sales, marketing and business weblog

Category: Finance/VC, Presentations

10th August 2000

Illustrations draw in investors

“Can you explain what exactly it is your business does? Can you make your company’s mission perfectly clear to anyone who asks? That may sound like a ridiculous question, but explaining a company can be more difficult than you think. It can be particularly difficult for those people running cutting-edge high-technology companies to explain what exactly it is their company does in a way that other people understand the instant they say it. One solution: Stop talking and start drawing.”

Comments are closed.