2nd
August
2000
Effective E-Commerce Design
“Let’s face it, the average online customer can be compared to William Hurt, floating in an isolation tank in some University basement, only without all of the electrodes and pre-historic peyote. So what’s an online entrepreneur to do? If your business is to meet the challenge of selling in a narrow-band, sensory-deprived medium, you must become information intensive. Information intensity involves shifting the focus away from tangible resources and on to information.”